Capitalism With Conscience - Oakley and Lance

When Parnell—then CEO of Oakley, Inc., the prominent southern California eyewear maker and one of Armstrong’s sponsors—learned of Armstrong’s dilemma, he directed Oakley’s insurance provider to
cover Armstrong as an Oakley employee. The provider balked, citing Armstrong’s cancer as a “preexisting condition,” but Parnell informed them that if they did not cover the illness, his firm would take its business elsewhere. The insurer then agreed - Read Velonews Article